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International 市场营销
概述
CEA CAPA Partner 机构: CEA CAPA 罗马 Center
地点: 罗马,意大利
Primary Subject Area: 市场营销
Other Subject Area: 业务
指令: 英语
课程代码: MKT320FCO
Transcript Source: University of New Haven
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
描述
This course provides students with an introduction to the theory and practice of international marketing. This course will focus on global marketing concepts that are based on two important premises; that cultural differences have a critical impact on marketing; and that each foreign market requires a marketing strategy adapted to its specific cultural character and circumstances.
The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.
The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.
